<binary> Tech and Fashion were bound to officially come together, and Snapchat (in my opinion) is making the biggest jump so far especially in collaborating their social media app to wearable fashion. Even though summer is over, Snapchat still wants you to enjoy sharing your stories while looking good through their new venture, Spectacles.
Now, what exactly is Spectacles? Spectacles are hip sunglasses that allow you to Snapchat 10 second videos from your literal perspective. Instead of holding your phone and watching a screen to capture a moment, you can now just enjoy and share it with just a tap of the corner of your eye. Spectacles isn’t a new invention, just a reinvention. When Google first launched Google glass, it apparently had the tech world in awe. CNET.com said, “Glass looked sleek, futuristic and therefore not of the here-and-now […]They were self-important in a way that let them become a symbol of what everyone disliked about the tech industry.” Spectacles on the other hand, look like funky glasses that you’d pick up at a gift shop or at Claire’s, but incorporate a tool that a lot of us can’t seem to live without.
When I first saw that Snapchat (now Snap Inc.) launched the site for Spectacles, I instantly thought of Gary Vaynerchuck and how pumped he must be. If anyone is as much of fan as GaryVee as I am, then you know that he’s been raving and urging businesses and people to utilize Snapchat to document (not create) since forever now. I wouldn’t be surprised to see him, social media influencers, and brands snag a pair or two and do some testing. Evan Spiegel, 26 year old founder of Snapchat, explained the reasoning behind the release of the Spectacles:
It was our first vacation, and we went to Californian state park Big Sur for a day or two. We were walking through the woods, stepping over logs, looking up at the beautiful trees. – And when I got the footage back and watched it, I could see my own memory, through my own eyes – it was unbelievable – It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again
I believe if done right, it will bring an elevated experience for sharing moments especially with the new recording format. The video recorded will be captured in a circular format, so when viewing the video on a phone, if I turn my phone from vertical to horizontal, the video will continue to stay in place but will allow my view to expand while remaining upright. Here’s a diagram Pop-Byte made to help explain the concept better:
Their online visuals are beautiful, especially the makeup combination with the glasses. Spectacles will come in three different colors: Teal, Coral, and Black. The Teal glasses are paired with a matte lipstick very similar to Beauty Bakerie’s ‘Apple Pear Smoothie’ Lip Whip or Jeffree Star Cosmetics’ Breakfast at Tiffany’s. The Black glasses were paired with the classic red lip with a nice gloss finish similar to Mac’s Ruby Woo Lipstick paired with a high-gloss as top coat or Charlotte Tillbury’s ‘Lip Lustre’ Luxe Colour-Lasting Lip Lacquer in Red Vixen. Lastly, the Coral glasses gave a natural pink lip similar to a lip combo my favorite beauty blogger Jackie Aina demonstrated using a combination of Pixi’s Mattelustre Lipstick in Honey Bare and NYX’s Butter Gloss in Tirasumu (or Strawberry Cheesecake). She also raved here about L’ORÉAL Color Riche La Palette Lip (Nude) using the 4th color going from left to right.
If you already like to invest in a good pair of sunnies and love to share via Snapchat, then their going price of $130 shouldn’t really be a big deal. If you’re not really a big sunglasses kind of gal, but you are a social queen when it comes to ‘the Snap’ then these will maybe peak your interest to share your views (literally) in a new medium. If neither peak your interest, then you can just share your reviews on how the video quality looks on your phone when you see a story using Spectacles. All in all, a lot of people are skeptical yet excited, and I am actually more excited than skeptical. Privacy is one of my biggest concerns, however, especially since the glasses are slightly distinguishable, so I may have to keep my distance or ensure that look good at all times in case I’ll be featured in someone’s Spectacles story. Either way, until they launch I am curious to see if they’ll sell out fast and how people will use them.
Will you invest in a pair of Spectacles? Will Spectacles be Snapchat’s minor comeback from Instagram Stories? Do you think Facebook + Instagram have a comeback up their sleeves? Which color and lip combo will you choose?